ABOUT US


Kat Impey
Kat Impey is a highly passionate and driven individual who has been working in the industry as a high- performance driver coach since 2004. She loves nothing more than to help others develop their skills and talents by inspiring them to follow their dream hobby and fulfil their career aspirations. All of this is underpinned by a unique skill set that enables her to pass on her knowledge and experience. Having been a racing driver since the age of 11, Kat understands the demands on young athletes physically and emotionally. Being able to tune in and tailor her work to each individual is a very rare, powerful tool when combined with her own history.
You will see the commitment and passion that Kat has for all that she does, stemming from having had to fight hard to establish herself as a female in a predominantly, male industry. As you might expect, Kat’s worked to gain respect and recognition within the cut-throat world of professional motor racing, as can be seen by the level of consistency she has shown as a front runner, race winner and lap record breaker in a number of categories, from professional Karting right through to the prestigious Formula Three. This experience has been enhanced by collaborating with, and coaching drivers from UK, Europe and the USA.
- Racing since 1998 in various levels from Karting to Formula 3
- Instructing and coaching since 2004
- NLP Practitioner in Sports and Performance
- BTEC Level 4 in Coaching for Driver Development
- Porsche Factory Approved (PAG)
- Senior Porsche Driving Consultant (PDC)
- ROSPA Gold Permit Holder PAG Advanced Instructor Grade 1 (Porsche Automotive Group – Highest grade possible)
- PAG Advanced Driver Grade 1 (Porsche Automotive Group – Highest grade possible)
- McLaren factory approved Driver Coach
- Mercedes factory approved Driver Coach
- Subaru factory approved Driver Coach
- ARDS – Grade A qualified
- DSA ADI – Grade A – (Approved Driving Instructor – Highest grade possible)
- MSA Young Driver Academy member (Selected by the MSA as an ‘Up and Coming Driver ’) Media Trained by Louise Goodman
- MSA (Motor Sports Association) – International C race licence
- Qualified Personal Fitness Trainer

Richard Bott
Richard Bott is a highly skilled and experienced driver coach who adopts a friendly and relaxed approach to the way in which he works. He has a vast experience of working with racing drivers of all levels and experience and has worked with clients from across the UK, Europe and the USA. Richard has a vast working knowledge of the motor sport world and the people in it. He has helped guide the careers of a number of successful drivers. Richard is commercially astute and his friendly, approachable demeanour is a great asset in itself.
You will see the commitment and passion that Kat has for all that she does, stemming from having had to fight hard to establish herself as a female in a predominantly, male industry. As you might expect, Kat’s worked to gain respect and recognition within the cut-throat world of professional motor racing, as can be seen by the level of consistency she has shown as a front runner, race winner and lap record breaker in a number of categories, from professional Karting right through to the prestigious Formula Three. This experience has been enhanced by collaborating with, and coaching drivers from UK, Europe and the USA.
- 30 years racing, coaching and management experience
- NLP Practitioner in Sports and Performance
- BTEC Level 4 in Coaching for Driver Development
- Co-Founder of Racestar initiative
- Senior Porsche Driving Consultant
- Porsche Advanced Instructor grade1 (Highest possible)
- Porsche Advanced Driver grade 1 (Highest possible)
- Graduate of Porsche Camp 4 Ice Driving School
- ARDS Senior Instructor
- MSA International C race licence
- DSA ADI grade A (Highest possible)
- DSA Fleet ADI grade A (Highest possible)
- RoSPA Advanced Driver at Gold
- Regularly published writer